CHERIE RUI MIN
(Founder)
Cherie Rui Min is a vocal coach, performing artist, and creative director with over 20 years of performance experience and more than a decade of teaching.
A graduate of Berklee College of Music and the School of the Arts Singapore, Cherie brings a contemporary, artist-focused approach to music education — shaped by her work as both an educator and active music practitioner in Singapore and Los Angeles.
As an artist and songwriter, her work has been published and represented by major music publishers including Warner Chappell Music, Universal Music Publishing Group, and Sony Music, giving her firsthand insight into the creative, technical, and professional demands of today’s music industry.
Beyond private coaching, she has led and contributed to a range of artistic and community initiatives. She served as Vocal Director for ChildAid 2024, founded the NAC-funded platform AnthemX, and co-led UNHEARD - a charity concert initiative with Daughters of Tomorrow that raised SGD 22,000 in support of underprivileged women in Singapore.
Through CRM CREATIVE, Cherie is committed to bringing world-class, Berklee-inspired music education to Singapore, bridging strong technical foundations with real-world artistry and creative purpose.
Education:
Bachelor of Music, Berklee College of Music, Boston (Magna Cum Laude; Scholar) 2018
International Baccalaureate Diploma, School of the Arts, Singapore 2014
London College of Music Pop Vocals Advanced Diploma
Trinity College of London Classical Vocals Diploma
JOSHUA EVAN LEE
Joshua Evan Lee is a record producer, songwriter/composer, audio engineer and pianist based in Singapore and the United States.
As a record producer, Joshua works with artists to conceptualize and refine their musical vision. His main task in this process is to turn these abstract ideas into a fully-realized audio productions. This involves working both in the creative and technical domains from songwriting, orchestration and arranging to vocal and instrumental recording, editing and mixing.
Joshua is also contracted by labels and producers to execute specialized tasks within external audio productions, primarily in vocal production and mixing. He has developed a niche as a vocal producer, working intimately with artists to deliver, capture and compile their best vocal performance possible in the recording and post-production stages.
His clients range from independent artists to major labels such as Warner Music Group, Sony Music Entertainment and companies such as Foodpanda, Subaru and Mediacorp. His productions have amassed over 10 million streams.
As an educator, Joshua is passionate about nurturing students’ holistic musicianship and prioritizes teaching practical skills that students can retain and apply in the future.
Joshua received a Bachelor of Music at the Berklee College of Music, majoring in Music Production and Engineering.
He is 1/2 of producer/songwriter artist duo Cherie Joshie, formerly known as SLAYN, working alongside Joshua Evan Lee. Cherie Joshie’s music has garnered the attention of many in South-East Asia and was featured on playlists like New Music Friday (Singapore, Philippines, Malaysia, Indonesia, Thailand, Vietnam, Taiwan, Hong Kong), Top Hits Singapore, and Singapore Viral 50 on Spotify. Cherie Joshie charted #7 on New Music Friday Singapore and #11 on Top Hits Singapore.
Education:
Bachelor of Music, Berklee College of Music, Boston (Magna Cum Laude; Scholar) 2020
International Baccalaureate Diploma, School of the Arts, Singapore 2014
DipABRSM (Piano Diploma), Associated Board of the Royal Schools of Music